The Rise Of Preachermafioso

Having lived most of his life in Lagos Nigeria, the Recording Academy Voting Member, Collins Osayande Ero, the world has come to know as Preachermafioso moved to the US at 27 in 20103, at 27.

Preachermafioso is no doubt one of the fastest rising African artist in the music industry with his signature AfroVogue sound.

While not quite yet with global dominance like the Wizkid, Davido, Olamide or Burna Boy, the acclaimed AfroVogue artist, (a self-styled genre that stems from Afro music, Hip-Hop & Motown, consisting of soulful, laid-back flex) Preachermafioso hands down sets uniqueness from the pack, with his lyrical, artistic and aesthetic Style.

Diehard fans will say the best way to understand his artistic identity is by looking at his major influences. In a sentence, Preachermafioso is Jay Z meets Fela, Bone Thugs, and a healthy dose of Tracy Chapman, quite an interesting mix, explain why his should be taken likely. He has somehow, brilliantly been able to craft and fuse the artistic cadence of these icons in his art, as evidently reflected in his XRIX n YOSO album, named after his late twin Chris (Xrix) and himself Yoso respectively.

Given the present digital music landscape, the odds are stacked high against independent artist. It is no secret that the multi-layered landscape for indie artists is so much muddied with unclear road maps/ models, coupled with the ever-booming scrupulous internet cowboys, playlisters, Payolas parading as promoters lurking to prey, swindle musicians and creatives, at every slight opportunity that presents itself.

For the AfroVogue artist, his personal drive upon moving to the US, has been to become the first ever US based African/Nigerian artist to a cross over to mainstream, a feat no artist has been able to accomplish.

With a new management deal signed with Entourage LLC, a sports and music management company based in Los Angeles CA, plus the follow up album to XRIX n YOSO, “BROKEN WINGS”, on the way, Preachermafioso is however set to explore and bring his art to the global stage with a mission to mesmerize world with his AfroVogue sound has never heard before, and who knows influence an entire new generation while at it.