London Defender

The Daily Mirror of the Great Britain

Kotton Grammer’s 8 Secret Mindset rules entrepreneurs don’t want you to know about


For the longest time, I was stuck in a rut. Sometimes it seemed like there was no way out of my self-imposed prison of mediocrity and complacency. I tried to change, but nothing worked. Despite my best efforts, I felt like I was destined for a life of unremarkable existence.

Then, something changed. After years of being stuck in the same place, something happened that changed my life forever and set me on a course for success. In fact, these eight rules have led me to the point where I am today, both personally and professionally. Entrepreneurs by their nature are usually very forward-looking people who don’t dwell on past mistakes or failures too much because they know that there is always more work to be done and they don’t want to waste any precious time doing needless wallowing instead of taking action towards future opportunities.”

Understand Themselves, others, and the World around them

  • Understand Yourself
  • Know your strengths and weaknesses. What makes you, you? How do all the different parts of your personality work together to create a unique individual? What are the qualities that make you a good entrepreneur? Are there areas where you need improvement? How does knowing this help in business building and decision-making processes, as well as in relationships with others such as customers or employees?
  • Know Your Goals: What do you want out of life from an entrepreneurial perspective? What is important to achieve within that context of “being” an entrepreneur (e.g., freedom, financial independence) so that it becomes easier for others around them who are less experienced entrepreneurs themselves at some point they might try their hand at being one too!

They Protect and Prioritise Their Time.

Entrepreneurs are proactive about protecting and prioritizing their time.

They know that, in order to be successful, they have to make the most of every moment.

This means minimizing distractions and multitasking so that they can focus on the things that matter most.

It also means setting realistic goals and establishing a strong work-life balance so that they’re able to maintain a healthy lifestyle while running their business.

Outcome Oriented

  • You must be outcome-oriented

Outcome orientation is a quality that will help you achieve your goals. It involves thinking about the results of your efforts, rather than just the effort itself. Outcome-focused people are more likely to achieve their goals because they’re focused on results, not obstacles or failures. If you’re working toward something big, it’s good to be outcome-oriented because it keeps you motivated and moving forward even when things get tough or people try to hold you back.

Perform a Mind Makeover

You need to perform a mind makeover. And, no, we don’t mean going under the knife for plastic surgery.

The first step of this process is understanding your mind—your thoughts and emotions—and how they work. Your brain uses information from your five senses (sight, sound, touch, taste, and smell) to process what’s happening around you. But the brain isn’t responsible for how you feel or act: that’s the job of your mind!

Your mind won’t change unless you change it yourself by thinking differently about things in life that happen to us all like rejection or failure at some point in our lives; changes in relationships; moving away from friends and family; starting up a new business venture etc…

Discipline will take you places that motivation can’t

Discipline is the ability to do what you need to do when you need to do it. It’s not always easy but with discipline, you will get results.

You have to be disciplined if you want your business to succeed and become successful. Discipline means that when things are tough, which they will be sometimes, then you don’t give up or give in, instead you stay focused on what needs done and keep moving forward in spite of the challenge that’s in front of you.

If you don’t believe in yourself nobody will.

If you don’t believe in yourself nobody will.

If you’re not convinced of what you can do, why should anyone else be? When you have confidence in your abilities, it shows through and draws people to you. Confidence is contagious!

  • It’s important to believe in yourself before others can believe in you.* It’s hard enough just convincing one person that your ideas are good when they haven’t yet seen any of your results (or even if they have seen the results and aren’t convinced). You need a strong inner voice that says “I’m going to do this.” If others are going to follow along with your journey, then it better be because they want to go where YOU lead.

Failure means you’re that much closer to success.

Failure is a learning experience.

It’s easy to feel down on yourself when things don’t go your way, but failure is actually a good thing—it means you have an opportunity to learn and improve! If nothing else, it teaches you what not to do in the future. You’ll be able to avoid repeating mistakes that may have led up to the failure itself.

The only thing that matters in this world is what happens next. You could be having one of the best days ever, and then something terrible happens: someone dies unexpectedly or something goes horribly wrong at work or life throws another curveball at your happiness level.. And then? What happens next? Do you give up? Or do you pick yourself back up and try again?

Never repeat the same mistake twice

  • Don’t be afraid to fail. While you should always strive to do your best, it is important not to hold yourself back by letting your fear of failure control your actions. If something goes wrong, don’t despair, and don’t let it keep you from trying again. Instead, learn from the mistake, make a plan for how you will prevent it in the future, and move on with confidence that this time it will work out perfectly!
  • Ask for help when necessary. Sometimes we are too proud or stubborn to accept help from others when we need it most in our business or personal endeavors – but this can be one of the biggest mistakes an entrepreneur can make! When someone offers their assistance with something that seems beyond your abilities at first glance (or even second!), take them up on their offer no matter what they say about whether they know what they are doing or not – because chances are extremely high that they do know exactly what they’re doing! And besides– wouldn’t YOU want other people helping YOU if there was something BIGGER than usual going on?


The journey to becoming a successful entrepreneur is not an easy one. But the mindset adopted by these entrepreneurs can help you avoid the pitfalls that often derail ambitious business people and their ideas. You will need to be able to get comfortable with discomfort, channel your creativity, and give it all you’ve got every day if you want a chance at success!

Kotton Grammer is the founder of Kotton Grammer Media and has trained over 20,000 entrepreneurs on how to start their own digital marketing agency along with having helped thousands of businesses achieve maximum visibility in search engines with organic traffic. His website is